Digital groundwork that turns visitors into customers.
We build fast, modern websites and conversion funnels for Knoxville small businesses, then connect the local marketing that sends people to them.
What we build
Everything your business needs to be found and chosen online.
Most local businesses do not need anything complicated. They need the fundamentals built well and connected together.
Websites
New sites and full rebuilds that load fast, work on every screen, and make it easy to call, book or visit.
Conversion funnels
Landing pages, lead capture and follow-up sequences that move a visitor from first click to customer.
Local search
Google Business Profile cleanup, accurate listings and on-page basics so Knoxville customers can find you.
Local advertising
Focused ad campaigns with a clear goal and a budget you set, pointed at a page built to convert.
Fixes and rescues
Broken, outdated or hijacked sites: dead links, expired certificates, a domain that stopped pointing home.

Built for local business
A website is the start. The funnel is what pays for it.
Traffic only matters if it goes somewhere. We connect your site, your ads and your follow-up into one path so every inquiry has a next step.
- One clear action on every page
- Lead capture that reaches you the moment it happens
- Follow-up so leads do not go cold
How it works
A plain process with no surprises.
Free site check
Tell us about your business. We review your site and listings and tell you honestly what is working and what is not.
Clear proposal
You get a written scope and price before any work begins. Payment is by card or ACH.
Build and review
We build it, you review it, and we revise until it is right.
Launch
We launch the site and hand over what you need to run it.

Local and accountable
You work directly with the person building your site.
Knoxville Digital Groundwork is a Knoxville-based web and marketing practice run by Zachary Hileman. No account managers and no hand-offs.
We focus on small, local businesses and are upfront about what will and will not help. If your current site is fine, we will tell you so.
Get started
Let's talk about your website.
Send a quick note with your business name and website, and we will reply with a free site check.
4546 Chapman Hwy #3047, Knoxville, TN 37920